The Jami brand
The most important way of expressing our Jami brand is through our identity. It is more than just a badge or a logo. Our identity is how we present ourselves to the outside world – our public face. It tells people who we are and what they can expect from us in terms of quality and service. In short, our identity sums up everything we stand for.
A brand positioning captures what we do, why we do it and how we do it. The purpose of this summary is to explain the use of the Jami brand house style and to reinforce consistent application of visual elements in all communications.